June 16, 2009

Truth in Advertising, Highway 10

My husband has a recurring worry that sets in between the moment he orders and before his food comes. He fears that his plate will arrive with a meager portion and that he won't get enough to eat. Ever since I told him that Jorg (my boss at the german diner I cooked at when I was younger) would gauge portion size by peering out the little window above the line and checking out the size of the customer--large guys got two pieces of schnitzel, diminuitive ladies one small one--he frets that someone in the kitchen will underestimate his hunger. Across the table I'm often worrying that the portion will be huge and I'm going to eat too much, but I know that many other people share his anxiety. They must, because Keith's Kettle, a restaurant on Highway 10, markets to them.



I think the sign is saying, you're going to get enough to eat here. On the drive from Minneapolis/St. Paul to Two Inlets I've passed Keith hundreds of times, maybe a thousand. His face has become both more reassuring and slightly more alarming over time. It's nice to calm the people and let them know they'll be well-fed, but let's not glamorize it, Keith.

5 comments:

sarajean said...

Ha! Ha! You summed up my thoughts on Keith's Kettle perfectly.

David Buchner said...

What's clear from this, is that both of you worry way too damn much.

CHELSEY said...

I love it.

meg@ourwaytoeat.com said...

Have you seen the new sign at Keith's lately? It looks like he may have shed a few extra lbs. We talk about stopping here too eat some time, but haven't managed it yet. I am intrigued, but also a little afraid.

Meg@outwaytoeat.com

Amy said...

Meg, yes, I saw the new sign! It worked, and drew me in. All I can say is this: be afraid.